PERIYAR UNIVERSITY
PERIYAR UNIVERSITY CENTRE FOR ONLINE AND DISTANCE EDUCATION
SALEM 636 011
| BBA-Sales Marketing-EM | |
| I Year | |
| PAPER-I-PRINCIPLES OF ECONOMICS | |
| PAPER-II-PRINCIPLES OF MANAGEMENT | |
| PAPER-III-PRINCIPLES OF MARKETING | |
| II Year | |
| PAPER-IV-BUSINESS COMMUNICATION | |
| PAPER-VI-CONSUMER BEHAVIOUR | |
| PAPER-VIII-PROMOTIONAL MANAGEMENT | |
| III Year | |
| PAPER-IX-MARKETING RESEARCH | |
| PAPER-X-RETAIL MARKETING | |
| PAPER-XI-RURAL MARKETING | |
| PAPER-XII-INDUSTRIAL AND SERVICES MARKETING | |
| PAPER-XIII- INTERNATIONAL MARKETING | |